It’s no secret — we’re living in a world that feels increasingly volatile. Financial markets are unpredictable. The news cycle is overwhelming, social media noise is constant and it's harder and harder to sort through what's real and what's not. And when uncertainty rises, it's human nature for people to start making emotional decisions. Being in the fitness industry for close to 20 years and operating Prototype Training Systems since 2012, I've seen this happen time and time again — not just in the stock market — but in our gym community. When we feel stressed financially (and trust me, i've been there as an entrepreneur), one of the first things they often cut is their investment in their health. Cancelling the gym. Skipping workouts. Pressing pause on coaching or training. We can go into a frenzy of what needs to be prioritized and what doesn't, and often it's rooted in anxiety and fear. On the surface, it makes sense: "Let me tighten up my budget until things feel safer." But here’s the truth — it’s completely backwards . Emotional Decisions Rarely Lead to Positive Outcomes In a recent conversation I had with Brendan Sheehan, founder of Waymark Wealth Management (and one of our community business sponsors), we talked about this exact thing. As we are facing that uncertainty now in the market. Click the link to listen to the full podcast! Brendan was sharing when the market drops — whether it’s 5%, 10%, or more — people panic. But the data shows this happens all the time. He shared that "the m arket dips of 5-10% happens three times a year on average." Dips of 10-20%? Happens at least once a year. It’s not unusual — but when emotions take over, we make decisions that can hurt long-term. And this same pattern can show up in health and fitness. Your Health is Not a Luxury — It’s Essential Let’s be real — when life feels hard, stressful, or uncertain, you need your health more than ever. Exercise isn't just about aesthetics or performance — it's your anchor. Working out helps you regulate stress, sleep better, stay clear-headed, and avoid the emotional roller coaster that uncertainty brings. Cutting your health investments when things get tough is like saying: "The storm is coming... so I'm going to throw away my umbrella." It doesn’t make sense, but this what happens when emotions are high, it's REALLY hard to make logical decisions. We can get into a binary mode of thinking... then we take action which often isn't fully thought out. The Vicious Cycle: Stress → Cut Health → Decline → Regret Here's the common pattern we’ve seen over the years... and I would argue is common in every gym across the country... Things get tough financially or emotionally. We go into "panic" mode... start to take action. People cut their gym membership or stop exercising. Maybe you over narrate it's not worth it... maybe you over narrate I'll just do it on my own and change my entire routine... or maybe you think it will only be very short term. Then, stress increases. Energy drops. Sleep gets worse. Health declines — physically and mentally. Time passes... regret kicks in. "I wish I hadn't stopped. Now it’s even harder to get back ." Sound familiar? It's a vicious cycle and REALLY hard to break. We’ve seen it over and over — and we’ve helped people climb back out of it. But we’d rather help you avoid that spiral in the first place. What Should You Do Instead? Have faith in your routine and take a second to pause before making a major life change. Double down on habits that ground you — like fitness, community, and nutrition. Talk to a coach. Share what’s stressing you out — we’re here to help. Be curious — ask questions before making big decisions. Remember: health is not the problem — it’s the solution. Final Thought: Uncertainty will always be part of life. Markets go up and down. Challenges will come and go. But the best investment you can make — in any economy — is in your physical and mental well-being. At Prototype Training Systems, we’re more than a gym. We’re a community that helps people stay grounded, consistent, and healthy — no matter what’s happening outside our walls. If you’re feeling the pull to cut your health in hard times — let’s talk. Book a Free Goal Review Session with a coach... seriously, we're here to help. We’ll help you navigate uncertainty the right way — by staying strong, staying consistent, and investing in yourself.