Coach Development Corner: Our Coach Development Program at Prototype Training Systems

Mike Collette • May 23, 2023

Prototype Training Systems: Shaping High-Performance Coaches

At Prototype Training Systems, we understand that coaching in the fitness industry is not just about physical training. It’s a dual focus that includes self-development and mental coaching aspects as well. Our vision within the walls of Prototype is to cultivate a team of High-Performance Coaches capable of guiding both physical and mental development for athletes and professionals alike. Beyond this, our vision is to create a coaching community or university where coaches in any domain (fitness, cooking, leadership, business, sales… you name it) can come together to develop both self and teams. Through a collective mission of helping others, we believe in developing a community of coaches that extends beyond physical training.

High-Performance Coaches: Bridging the Physical and Mental Gap

Currently, we are proud to have 5 credentialed coaches on our team who specialize in these domains. These coaches embody our dual-focus approach, seamlessly integrating physical training methodologies with mental coaching techniques. Their expertise not only contributes to holistic athlete development but also solidifies our identity as a forward-thinking gym.

The first phase of this investment is training yourself. We refer to this as the “better me” component, where we believe if you’re going to coach, teach or train someone in anything, you have to have the reps and experience getting coached, taught, or trained by someone else. Where most coaching or training programs go wrong, is there is a great emphasis on education to then apply to others. Our belief is self, first, then others… or in other words “Better me before Better you”.

Inclusive Growth: Everyone is Welcome

In terms of process and culture, we believe everyone has the capacity for growth. However, our capacity for growth also dictates our capacity to lead. As coaches, we may not consider if but we have to wear a leadership hat. Whether you are coaching or leading a big team or coaching a small group of athletes, the skills are transferable

One of the biggest problems I’ve seen in the fitness space in particular, is that individuals believe they have to know EVERYTHING before they’re able or confident enough to coach someone else. Part of our development process is in conjunction with learning and teaching. After all, as we learn and implement on ourselves, the best way to retain or further that learning is to coach or teach others.

With that being said, level of experience is not our measuring stick for bringing on new coaches. In fact, we look more at someone’s character, motivation to grow and develop, and humility before looking at their training skill set. 

In practice: Currently, we are nurturing three young coaches—high school and college students—who are enthusiastically integrating into our 13-week Coach Development Bootcamp. Our first phase that we have recently implemented with our existing team AND now with bringing on new coaches is our CoachGPS system.

What we’re doing:

Our CoachGPS

A graph showing seeing and correcting teaching and demonstration presence and attitude and group management

Our CoachGPS is a tool that we have developed as part of our improved Coach Development system. This tool was inspired by Next Jump’s DevelopmentalGPS that assesses the 5 key areas in Leadership Development and Decision Making.

The purpose of this tool is to give a snapshot of where our coaches’ areas of strength and areas of improvement are. More importantly, this tool is used to assess any gaps in self-awareness which is the first step in growth.

There are 5 areas that we asses (we will write up a separate blog on this) which are for the most part, all horizontal development skills.

How this works is to first, fill out a self assessment… currently where do you feel you are at in each of these 5 key areas. You give yourself a score of a 1 through 4.

1=Below expectations

2=Meets expectations

3=Exceeds expectations

4=Far exceeds expectations

Next and in order to receive your completed assessment, you request 3 peer evaluations from other coaches that you have coached with recently OR that you currently work with. This then allows for our leadership team to meet and organize a plan with our coaches to help them in these particular areas. Every 6 months, we reassess to get an understanding for improvement in those areas in some capacity.

Our Coach Development Bootcamp

This boot camp is designed in 3, four-week phases, each phase focused on a distinct aspect of coaching development. The structured yet flexible curriculum allows for a deliberate and gradual enhancement of coaching skills.

The first phase establishes a foundation in relationship building, recognizing that effective coaching is rooted in trust and mutual understanding. The second phase builds on this foundation by honing coaching skills specific to physical training and mental development. Finally, the third phase encourages creative freedom, allowing each coach to conceptualize and iterate on a passion project. You can read more about that here with our current interns and young coaches who are in this process.

Passion Projects: The Prototype Freedom

We believe that passion fuels growth. Hence, during the final phase of the boot camp, each coach is encouraged to undertake a passion project. This offers an opportunity to apply learned skills in a real-world context, push boundaries, and contribute to the Prototype community in a unique, meaningful way.

The Future of Prototype Training Systems

As we look forward, we’re excited about the potential of our Coach Development Program. Our vision of creating a team of High-Performance Coaches is not just about redefining coaching in the fitness industry. It’s about fostering a community of leaders who are well-equipped to handle physical, mental, and personal development in any sphere of life.

At Prototype Training Systems, we’re not just shaping fitness coaches; we’re nurturing leaders. Leaders who will define the future of coaching in our gym and beyond. Whether you’ve been with us for years or are just starting your journey, we’re excited to grow and evolve with you. Together, we’ll redefine what it means to be a High-Performance Coach.

Previous Blogs

By Mike Collette May 5, 2025
1.) Share your experience at Prototype It’s hard to believe that I have been part of the Prototype family for almost a year!! I remember looking at a photo of myself last Mother’s Day & couldn’t believe that in a relatively short time, I had gained so much weight. Being a Mom of 3, & working full time had taken priority over exercising & working out. My daughter Caroline wanted to check things out at Prototype for soccer strength training, as my son Jack has had a positive experience since he joined in 2020. When Caroline & I came in for an initial meeting with Steve, I knew I had to prioritize myself & start my own fitness journey. I quickly realized that I couldn’t do my best for others if I didn’t start with bettering myself first. 2.) What is your favorite part about being at Prototype? Initially I needed accountability to to get myself here. I worked out because I didn’t want to let anyone down. I had a planned workout & I needed to show up. Then, I started to see a shift in my body- I was building muscle, sleeping better, losing weight & feeling better about myself. The hard work was starting to paying off!!! I also love working out with my kids- Jack & Caroline. Emily is coming soon & then hoping to get the Mr in! 3.) What are your hobbies and activities? I love spending time watching my kids play sports. 4.) How has Prototype helped you or solved a problem for you? I recently started a new position at work which requires me to present to larger groups. I feel so much more confident. I am surrounded by really smart people here- they motivate me professionally & physically. 5.) What are you continuing fitness goals to this point? Fitness & strength training is a journey. I have formed strong, consistent habits that I am now able to maintain on my own. It doesn’t end with me fitting into a smaller pant size (which I am so happy to say I am!!) it evolves. I watch my 83 year old Father thrive because he lives by moving his body & exercises his mind. That’s my goal & PTS helps me everyday with that!!
Prototype Ai Master Coach
By Mike Collette April 24, 2025
How we are using Ai at Prototype and how its just beginning
By Mike Collette April 16, 2025
Yesterday was a great reminder of what a little friendly competition can do. We set up a simple 1-v-1 game: kids had to sprint, tap two cones, and race back to knock over a foam roller. Nothing fancy, just movement, focus, and a clear goal. But something cool happened. The second it became head-to-head, the energy shifted. Kids were locked in. They ran harder. They pushed themselves—not because they were told to, but because someone else was giving it their all too. Even the kids watching got invested—shouting encouragement, clapping for effort, reacting to every close finish. That sense of shared experience, of community rooted in challenge, is exactly what youth development should be about. It was a perfect example of how competition, even in its simplest form, can bring out motivation and effort . Not for a prize, but just for the challenge of it. More Than a Game: The Real Value of Friendly Competition In today’s world of participation medals and well-meaning “everyone wins” culture, it’s easy to misunderstand the role of competition. But when designed thoughtfully and guided with intention, competition doesn’t diminish self-worth—it enhances it. According to a 2019 study published in Frontiers in Psychology, structured competition can lead to higher intrinsic motivation, improved self-esteem, and a greater sense of personal accomplishment in youth participants (Bonfiglio et al., 2019). When kids compete, they learn that effort yields results. They learn how to win graciously—and perhaps more importantly—how to lose with resilience. They discover the value of hard work, discipline, and focus. They get to ask: “How fast can I be?” “How far can I push myself?” And, “What happens if I try just a little harder?” The Pride in Performance There’s a moment—right after a child finishes a race, or a round of a competitive game—where they catch their breath, stand a little taller, and smile. Whether they won or not is almost secondary. What matters is that they showed up and gave their best effort. That sense of pride? That’s not vanity. It’s the birth of confidence. And when that confidence is built through movement, through play, through sweating and trying and doing—it sticks. Not just in sport, but in school, at home, in friendships, and beyond. Final Thoughts Competition, when framed the right way, helps kids build confidence, stay motivated, and take pride in their effort. It’s not about winning — it’s about showing up, trying hard, and learning what they’re capable of. At its best, competition doesn’t separate kids — it brings them together, showing them how to push themselves while supporting each other along the way.
More Posts

Climb to New Heights

Prototype Training Systems is more than a gym - it is a lifestyle. Join us today!

Book Free No-Sweat Intro